Tuesday, March 5, 2013

“Quality Matters”

Krishnan Sachdev
Director, Marketing & Strategy, Carrier India

B&E: While Samsung, LG, Panasonic operate in the mass market, Hitachi focuses on the premium segment. So where does Carrier position itself?

KS: We have always believed in giving value to our customers, both in terms of the life cycle cost as well as product features. In fact, we have always pushed ourselves in this respect and that too in different areas. For instance, we have brands like Toshiba (residential) which are high on technology and operate in a specific segment.

B&E: What kind of research do you conduct before launching a product in the market?

KS: We believe in continuous feedback from our customers apart from taking advice from consultants and architects. In fact, this process continues through all the stages of a product development. If they feel there is a problem in our product, we go back to the drawing board and look for areas of improvement because we believe that at the end of the day it’s the quality that matters and nothing else.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

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